How can a good web strategy make all the difference?

Getting your strategy in place is fundamental to launching and managing a successful internet presence.

Its no longer possible to get by with a simple brochure site with photos of good looking people or fancy flash presentations.  Those days are long gone and your customers are no longer fooled by this.  Your website is a sure sign of your companies own perception of itself.  After all how many times were you prepared to make a purchase on a website until you saw how shoddy the site looked. 

What your customers really care about is what others say, other websites and of course Google.  Word of mouth is still one of the most successful forms of marketing and your website will need to be able to provide a medium by which you can engage in this.  Taking a chance on this can be costly and ultimately detrimental to anything else you do.